RESTORING LOCAL ECONOMIES
RESTORING LOCAL ECONOMIES PRACTICE
Barretto Bay’s Restoring Local Economies practice brings to bear local knowledge, community development and transportation expertise, imagination, and best practices for leveraging local assets and more fully activating vacant or long underutilized properties. Barretto Bay’s recent clients have included a national developer of affordable housing pursuing a strategy of industrial job creation in a new $300 million mixed-use development in the South Bronx; the owner of a 120 acre former shipyard in search of a repurposing strategy for a location that once employed over 50,000 workers; an offshore wind developer evaluating the economic impacts of a proposed fabrication and logistics hub; and a city in the Hudson Valley seeking a new vision for an historic working waterfront district. Barretto Bay has advised four NYS Brownfield Opportunity Area studies and has successfully developed and deployed strategies for attracting new economic activity to industrial brownfield sites.
Spring Bank, a South Bronx-based community development financial institution (“CDFI”) and one of only 2 B-Corp certified banks in the U.S., engaged Barretto to provide guidance on market penetration strategies and the development of banking products targeted to non-profit organizations, small businesses, and anchor institutions in The Bronx and Upper Manhattan.
The Bronx Cooperative Development Initiative & the Greater New York Hospital Association
The Greater New York Hospital Association (GNYHA) engaged Barretto Bay to develop a procurement localization strategy to help its members source more goods and services from MBEs and other small businesses in The Bronx and Upper Manhattan.
Spofford Youth House Redevelopment
In June 2015, the NYC Economic Development Corporation issued a Request for Expressions of Interest for the redevelopment of the former Spofford Youth House, located on a five acre site in the Hunts Point section of The Bronx.
Closed in 2011 after 54 years of use as the City’s principal juvenile detention facility, Spofford presented a significant opportunity to generate living wage employment, entrepreneurial opportunities for Bronx businesses, and new affordable housing for the South Bronx. Barretto Bay assembled a team of community-based organizations, MBE food manufacturers, and South Bronx artists and coders, as well as a Bronx-based film studio, a health care provider, a community bank, and 2 affordable housing developers to submit a proposal for a mixed-use development on the site.
The team’s proposed project addressed neighborhood affordable housing imperatives while achieving a density appropriate for the Hunts Point residential community. The vision for the Spofford site represented a new model in community development—one that embedded food manufacturing enterprises in a carefully planned mixed-use community and sought to achieve synergies between living wage employment, housing development, wellness, and open space creation.
Hostos Community CollegeIn 2012, CUNY’s flagship in the South Bronx engaged Barretto Bay to develop a workforce development and wellness strategy to help the college prepare students for careers in the food sector and at the same time, address rising rates of diabetes, obesity, and other diet-mediated disease among students and their families.
Offshore Wind Fabrication Hub Feasibility & Economic Impact Study
Barretto Bay completed two economic impact studies for an offshore wind developer as the industry took the first tentative steps to explore deepwater port access in and around New York Harbor for installations planned for federal waters off the New York and New Jersey coastline.
The Barretto Bay team helped identify viable fabrication and final assembly sites and examined workforce development needs, likely employment and procurement impacts, indirect and induced job creation, and projected tax revenues stemming from the siting of local hub to serve the industry.
Barretto Bay found that the economic activity and total value creation associated with such a facility would offset the incremental cost of offshore wind energy to public sector purchasers.
In completing its study, the Barretto Bay team also forged important relationships for its client with the City University of New York, local economic development organizations, port operators, marine freight companies, and other groups deeply invested in workforce development and job creation in underserved communities.
A new entrant in the global cement marketplace, Mcinnis engaged Barretto Bay to help craft an approach to its proposed NYC maritime terminal that balanced the needs of industry with those of the nearby community and the imperatives of habitat protection in an adjacent wetlands.
New York Restoration Project’s Haven Project
In 2015, the Barretto Bay team helped New York Restoration Project craft a plan to connect residents of the Mott Haven section of The Bronx with a new bike-ped pathway to Randall’s Island, one of New York’s premier recreational destinations, and improve access to other green spaces in the area.
ANIMATING MARKETS FOR DISRUPTIVE TECHNOLOGIES
Since 2011, Barretto Bay has advised public agencies, auto manufacturers, planning firms, and tech start-ups, each with projects positioned at the interface of policymaking and market development. Barretto Bay’s recent clients have included a global automaker launching electric vehicle car share pilots in East Coast metros, an energy tech start-up pursuing new markets for food truck power provisioning equipment, and a state agency seeking a strategy for the deployment of curbside electric vehicle charging stations in the nation’s largest city.
Barretto Bay’s work on behalf of public agencies and authorities has included planning studies of the East Coast electric vehicle ecosystem, policy studies of green loading zones, and technical and public policy research on second life batteries and electric vehicle tourism. Barretto Bay has also led implementation projects to accelerate the deployment of EV charging stations, medium duty electric trucks, and other fleet electric vehicles throughout New York State. Its efforts on behalf of public and private sector organizations have informed pioneering implementation projects and catalyzed new models for accelerating the adoption of clean transportation solutions in the U.S.
BMW North America
The BMWi Group, which oversees the rollout and ongoing marketing efforts for the automaker’s battery electric vehicles, engaged Barretto Bay and WXY Studio to devise a strategy for accelerating the market penetration of the i3, a metropolitan EV with an 81 mile range.
New York State Energy Research and Development Authority and New York State Department of Transportation Green Loading Zone Study
New York State Energy Research and Development Authority and Transportation and Climate Initiative of the Northeast and Mid-Atlantic States
New York State Energy Research and Development Authority and New York State Department of Transportation Second Life EV Battery Study
Barretto Bay and its partners Empire Clean Cities and BHJ Advisors studied potential after-market applications for retired electric vehicle batteries, developed a market analysis of each, and recommended pilot projects to repurpose and redeploy battery packs in the energy storage and demand management sectors.
MOVE Systems Pedestal Project
This vertically-integrated food truck technology company engaged Barretto Bay to identify locations for its pioneering plug-in pedestal which enables food trucks and carts to power their operations with electricity from the grid, rather than from polluting portable generators.
MESSAGING CHANGE AND ENGAGING COMMUNITIES
Barretto Bay’s Community Engagement practice works with public and private sector clients to message change and engage communities in conversations about land use, quality of life, and the disparate impacts of development.
Barretto Bay’s recent engagement and consensus-building projects have included:
• Strategy, targeted stakeholder outreach, and special events on behalf of a South Bronx waterfront community’s successful application for $22 million in federal Rebuild By Design funding.
• Planning and community engagement on behalf of New York Restoration Project’s Haven Project, a multi-disciplinary open space development initiative in the Mott Haven section of The Bronx.
• Planning, meeting facilitation and consensus-building on behalf The Peninsula, a new 740 unit mixed-use development on the site of a former Bronx juvenile detention facility
• Small business outreach and interviews for a Business Needs Assessment in anticipation of a planned rezoning along the Jerome Avenue Corridor
• Focus group facilitation and targeted outreach for an infrastructure firm designing a resilient micro-grid for the Hunts Point peninsula, a South Bronx community threatened by rising sea levels and home to the world’s largest food distribution center.
• Anchor institution outreach and engagement to inform the planning and implementation of the BronXchange, a borough-wide procurement platform aimed at channeling institutional spending to high-performing local businesses, especially borough-based MWBEs and B-Corps.
• Advising, consensus-building, and community engagement on behalf of four NYS Brownfield Opportunity Area studies.
OLIN and PennDesign
Two respected design and landscape architecture practices engaged Barretto Bay to help embed local imperatives in a resiliency plan for the Hunts Point peninsula and the world’s largest food distribution center that was submitted to the U.S. Department of Housing and Urban Development’s Rebuild by Design competition. During the second half of 2013 and early 2014, Barretto Bay worked intensively with organized labor locals, food wholesalers, small businesspeople, neighborhood advocates, and the local non-profit community to elicit local solutions to longstanding resiliency challenges in Hunts Point. The findings from this consensus-building, community research, and engagement process ultimately informed the PennDesign-OLIN team’s successful Rebuild By Design application, yielding an initial award of $20 million--which was subsequently matched by the City of New York.
Hostos Community College Center for Bronx Non-Profits
In 2013, The Hostos Center for Bronx Non-Profits asked Barretto Bay to enhance its public engagement strategy and raise its profile among policymakers and the borough’s non-profit community. Barretto Bay responded with an implementation plan for a Public Conversations Series featuring quarterly field-building discussions on emerging paradigms in public policy and non-profit practice. Since its launch in January 2014, the series has highlighted the innovations of Bronx practitioners--their successes as well as disappointments—in a number of practice areas, including economic development, healthy food access, criminal justice reform, and LGBT advocacy. These convenings have become a vital forum for the borough’s non-profit leaders as they grapple with new challenges in their communities and begin to road test pioneering approaches to longstanding public policy issues.